Empowering Women Through Stock Photos

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It is important to give people images like themselves that they can look up to, and identify with. It’s why dolls have been created in all skin, hair color, and eye shade combinations (hello American Girl!). It’s why there is constant pressure in the media for magazines and ads to use “real” looking women. It’s why people fight for diversity of lead roles in movies. And now, the new frontier is those stock photos that you see popping up all over corporate PowerPoints, and that are often mined to accompany blog posts much like this one. You may have noticed that all of the “working women” photos are weirdly homogeneous (just google working women and click over to the images tab). All of the ladies are wearing navy or black suits, have perfectly done hair and makeup, and most often are sitting by a computer. While it’s great to see women associated with technology, these images just don’t realistically reflect most working ladies of today. I mean, Hillary can sure pull off a pants suit, but when is the last time you saw the average Jane dressed like that for the office? And are you sure she even works in an office?

Now LeanIn.org and Getty images are out to change all that. The two powerhouses have teamed up to push out images of working women in a variety of environments that actively break out of the stereotypes of traditionally female work. They will showcase female soldiers, bakers, hunters, and surgeons. You can view the collection, and purchase images here. The goal is to tell women and girls that they can be the things they can’t typically find images of, and additionally the LeanIn.org has created two new grants that will focus on creating visual campaigns and photographs covering news about women. Huzzah for opening minds and doors to women’s work.

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