I am SUCH.A.FAN. of this new ad campaign by Aerie. It’s called Aerie Real, and not only does it make you feel a little less like a freak-of-nature by seeing real women modeling lingerie, it takes the guesswork out of your size and fit. After perusing the Victoria’s Secret catalog, and then going to try on bras in the dead of winter, the reflection in the mirror can be a little disheartening. Oogling all of those perfectly bronzed and well-toned bodies and then seeing your own normal, pasty white body can lead to a little bit of a let down when you’re trying on swim suits or lingerie. But now, Aerie is featuring real women without re-touching in their ads to promote acceptance of a wider range of body shapes, and to show what real bodies actually look like in their underwear. After seeing them, your body might not seem quite so bad after all.
And to top it all off, they are cutting all the mystery out of what size to buy. Sure, you can get measured at any Vicky’s store, but unless you want to invite the sales lady into the dressing room with you, it’s hard to tell if you have the exact right fit. Aerie launched a section of the site where you can view various bras on women with your cup size so you can see what amount of push-up is the right amount for that style. Well done!