Birchbox for Exercise Gear

Image

By now, most people have heard of Birchbox, the beauty website that lets you subscribe for a monthly rate, and then receive a mixed package of hand selected samples to try. Some may have heard of Jewelmint, an accessories company founded by Kate Bosworth on a similar concept. Pay a flat rate each month, and select any piece in the collection. Now there is a website in the same lines, but for exercise fashionistas. With Ellie, you first take a style quiz to evaluate your tastes in workout gear, and how you like to exercise.

Then you have the option to become a member or shop on your own from the pieces they select for you. With a $50/month membership fee, you can pick any two clothing items each month to arrive at your door, shipping included. Members also gain preferred access to that month’s picks, and the inventory is constantly changing, so it will always infuse a fresh look into your gym-going attire.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s