Birchbox for Exercise Gear


By now, most people have heard of Birchbox, the beauty website that lets you subscribe for a monthly rate, and then receive a mixed package of hand selected samples to try. Some may have heard of Jewelmint, an accessories company founded by Kate Bosworth on a similar concept. Pay a flat rate each month, and select any piece in the collection. Now there is a website in the same lines, but for exercise fashionistas. With Ellie, you first take a style quiz to evaluate your tastes in workout gear, and how you like to exercise.

Then you have the option to become a member or shop on your own from the pieces they select for you. With a $50/month membership fee, you can pick any two clothing items each month to arrive at your door, shipping included. Members also gain preferred access to that month’s picks, and the inventory is constantly changing, so it will always infuse a fresh look into your gym-going attire.

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